Doritos: Dylan Bradshaw and Nate Norell Abduction
Brand
Date
Feb 2025
Description
This commercial for Doritos, titled Dylan Bradshaw and Nate Norell Abduction, centres on a high-concept narrative involving an unexplained light phenomenon. The work features a protagonist in a cluttered control room, utilising live-action technique and integrated VFX to depict a sudden, otherworldly encounter. Developed by the team at D3 (PepsiCo Foods), the project leans into a moody, cinematic aesthetic. The execution uses low-key lighting and high-contrast color grading to create a tension-filled atmosphere centered around the product.
Style
Horizontal, Action, Cinematic, Moody
Techniques
VFX / visual effects
Industries
Color
Crimson
Jet Black
Denim
Background
Office
Context
TVC / TV Commercial
Associated creatives
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