DKNY

Mar 2025

The DKNY Spring 2025 ad campaign serves as a quintessential study in modern urban luxury, capturing the relentless pulse of New York City through a sophisticated lens. Directed by the team at Big and Partners, the campaign leans into an authentic metropolitan aesthetic that channels the effortless intersection of high-fashion tailoring and relaxed, everyday street style. Photographer Daniel Jackson expertly utilizes natural light to frame a cast of models, including Dorit Revelis, Paula Soares, and Rebecca Leigh Longendyke, against iconic backdrops ranging from bustling city sidewalks to the rhythmic transit of ferry boats across the harbor. Stylist Alastair McKimm brings a cohesive edge to the collection, balancing structured silhouettes—such as double-breasted trench coats and minimalist slip dresses—with the casual ease of denim, ribbed tanks, and branded collegiate graphics. The visual narrative relies on clean lines, shallow depth of field, and a recurring vibrant yellow motif that provides a sharp graphic contrast against the city's steely architecture. By prioritizing an editorial, lifestyle-driven approach, the imagery transcends traditional commercial photography, instead offering a polished, aspirational view of the contemporary commute. Each portrait functions as a piece of environmental storytelling, grounding the brand firmly within the grit and glamour of its home city while maintaining a clean, modern, and distinctly elevated perspective.

Editorial, Lifestyle, Commercial

Natural light

Luxury Fashion Houses, Fashion