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  • ·DKNY Spring 2025 Ad Campaign Striped Dress Editorial
BrandDKNY
ProjectSpring 2025 Ad Campaign
Model wearing a striped dress and bucket hat leaning against a yellow railing outdoors with skyscrapers behind

DKNY Spring 2025 Ad Campaign 2025

Associated creatives

Big and Partners
Big and PartnersCreative Director
Daniel Jackson
Daniel JacksonPhotographer
Dorit Revelis
Dorit RevelisModels
Paula Soares
Paula SoaresModels
and Rebecca Leigh Longendyke
and Rebecca Leigh LongendykeModels
Alastair McKimm
Alastair McKimmStylist

Tags

woman in striped dressstriped dresswoman leaning on railingwoman wearing bucket hatbucket hat

Description

This fashion advertising image for the DKNY Spring 2025 ad campaign was photographed by Daniel Jackson with styling by Alastair McKimm and creative direction by Big and Partners. A female model poses outdoors on an urban rooftop or elevated structure, leaning against a yellow metal railing. She wears a sleeveless black-and-white striped midi dress, dark footwear, and a black bucket hat. Her long blonde hair streams softly in the breeze as she looks toward the camera in warm, low-angled sunlight. In the background, tall commercial skyscrapers rise under a clear sky. Vertical composition, natural lighting, and crisp outdoor staging define the shot, with vertical DKNY branding printed along the upper left edge.

Style

Editorial, Vertical, Warm, Golden Hour

Techniques

Analogue / film, Natural light

Industries

High Street Fashion

Color

Pure White (50%)
Jet Black (50%)

Background

Rooftop

Context

Advertising Campaign