DKNY

Aug 2024

DKNY captures the quintessential spirit of New York intellectualism in their Fall 2024 ad campaign, a sophisticated series that leans into the intersection of heritage luxury and modern urban storytelling. Set against the warm, textured backdrop of a quiet bookstore, the imagery features Kaia Gerber embodying a relaxed yet elevated elegance that serves as the visual anchor for the collection. Through the lens of photographer Mikael Jansson, the work utilizes soft, natural light to create an intimate portrait that feels both candid and highly curated. Creative Director Trey Laird guides the aesthetic toward a clean, editorial minimalism, allowing the narrative to breathe while emphasizing the house's signature versatility. Stylist Alastair McKimm balances the weight of the chunky black knits and structured footwear with a sense of effortless ease, perfectly complemented by the subtle, precise grooming work from hair stylist Shay Ashual and makeup artist Mark Carrasquillo. The integration of literary motifs, including a curated quote from F. Scott Fitzgerald, weaves a cohesive intellectual thread through this fashion campaign. By blending lifestyle warmth with commercial polish, the project successfully defines the brand's seasonal identity, proving that high fashion remains most impactful when rooted in authentic, character-driven environments. It is a masterclass in mood-setting, elevating basic wardrobe essentials into a narrative of ambition and timeless style that resonates far beyond the retail floor.

Editorial, Lifestyle, Vertical, Commercial

Natural light

Luxury Fashion Houses, Fashion