DKNY: DKNY S/S 2025 Campaign
Brand
Date
Feb 2025
Description
The DKNY S/S 2025 campaign, directed by Trey Laird with photography by Mikael Jansson, captures a series of urban vignettes across New York City. The project features model Lila Moss set against iconic metropolitan backdrops, including streetscapes and cinema marquees. The visual approach leans into a cinematic aesthetic, utilizing grainy Super 8 and 16mm film textures to evoke a nostalgic tone. Styled by Alastair McKimm, with hair by Anthony Turner and makeup by Mark Carrasquillo, the work integrates contemporary fashion with a raw, live-action technique.
Style
Horizontal, Cinematic, Grainy, 1990s, Nostalgic
Techniques
Super 8 / 16mm
Industries
Color
Jet Black
Pure White
Background
Street
Context
Advertising Campaign
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