DKNY

May 2026

For the DKNY Spring 2026 campaign, the brand leans into a distinctively urban and polished visual narrative that bridges the gap between high-fashion editorial and accessible streetwear. Under the creative direction of Daniel Packar and Roi Elfassy, the project captures the quintessence of metropolitan life, utilizing a blend of high-key studio strobe lighting and soft natural light to emphasize the crisp, tactile qualities of the collection. The imagery, lensed by photographer Josh Olins, oscillates between minimalist studio portraiture against neutral grey backdrops and candid lifestyle shots set against the iconic aesthetic of city streets and yellow taxicabs. Featuring models Felice Nova Noordhoff, Maria Araujo, and Quinn Mora, the campaign highlights the versatility of the season's staples, from tailored blazers and structured denim to lightweight knitwear. The styling by Tomo Jidai and makeup by Maud Laceppe enhances the collection's clean lines, ensuring the focus remains on the interplay of texture and contemporary silhouette. By incorporating bold yellow rectangular logo accents across a mix of black-and-white and color photography, the project creates a cohesive, modern identity. This series serves as a testament to the brand's enduring commitment to a refined, architectural approach to luxury fashion, effectively presenting a wardrobe that feels as suited for the studio as it does for the daily rhythm of the city.

Lifestyle, Editorial, Vertical, Vertical, Vertical

Natural light, Natural light, Natural light

Luxury Fashion Houses, Fashion, Luxury Fashion Houses, Fashion, Fashion