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Model in patched denim jacket leaning against a concrete column outdoors

DKNY DKNY SPRING 2026 2026

Associated creatives

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Description

This vertical campaign portrait for DKNY Spring 2026 features a model leaning against a textured concrete pillar in an urban setting. The model wears a heavy denim jacket embellished with various embroidered patches over a white crop top and matching denim trousers. Captured by photographer Josh Olins with creative direction by Daniel Packar and Roi Elfassy, the image employs natural outdoor lighting and an editorial street-style aesthetic. The composition highlights structured denim textures and subtle branding elements integrated naturally into the scene.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

High Street Fashion

Color

Denim (70%)
Pure White (30%)

Background

Street

Context

Advertising Campaign