Dirty Birdy introduces a rugged, utility-focused brand identity that leans into the intersection of industrial workwear and modern minimalist design. The project uses a blend of live-action cinematography and clean motion graphics to highlight the brand's connection to craftsmanship, featuring editorial portraits of women in workshop environments and construction settings.
Developed by Studio Chong, lead designer Harry Vincent, and motion artist Marcus Prado, the visual language prioritizes tactile textures, including gritty earth and raw wood, balanced by crisp typographic overlays. The campaign utilizes natural light and a warm colour palette to maintain an authentic, commercial tone across both static and animated assets.
