Dirty Birdy

Jul 2025

Dirty Birdy positions itself in the workwear market with a brand identity that leans into a synthesis of industrial utility and editorial craftsmanship. The campaign, encompassing both motion and static assets, highlights the brand’s focus on durable apparel through a lens of construction and raw, tactile environments. Developed with contributions from Studio Chong, lead designer Harry Vincent, and motion artist Marcus Prado, the identity utilizes clean motion graphics and bold, geometric typography to create a high-contrast aesthetic. The visual narrative channels a "maker" ethos, pairing natural light and warm, earthy tones with the grit of workshop settings and unfinished building interiors.

Commercial, Clean

Advertising Campaign