Dirty Birdy Brand Identity 2025

Description

This vertical campaign image for Dirty Birdy's brand identity project captures a woman kneeling on an unfinished plywood floor while using a tape measure. She wears a brown sleeveless top, dark trousers, and brown lace-up leather boots. Her hair is styled in a single braid, and tattoos are visible on her right arm. Large white typography in the center reads Powered by female makers, with the Dirty Birdy logo positioned at the bottom. The background shows exposed wooden framing and studs of a building under construction. The lighting is warm and natural, creating an editorial aesthetic focused on craftsmanship.

Style

Editorial, Vertical, Warm, Clean

Techniques

Natural light

Industries

Specialty Retailers

Color

Background

Construction Site

Context

Advertising Campaign