Dirty Birdy Brand Identity 2025

Description

This close-up product photograph features a white woven apparel label bearing the red Dirty Birdy typography and a distinctive bird logo, partially covered in dark, textured soil and organic debris. The composition is tightly framed from above, emphasizing the raw, tactile contrast between the fabric label and the earth. Directional lighting casts subtle shadows across the uneven soil surface, highlighting its gritty texture. The piece forms part of the Brand Identity project created by Studio Chong, Harry Vincent, and Marcus Prado.

Style

Artistic, Vertical, Gritty, Tactile

Color

Background

Construction Site

Context

Advertising Campaign