Logo
  • Home
  • ·Media
  • ·Dirty Birdy brand identity workwear campaign editorial
BrandDirty Birdy
ProjectBrand Identity
Woman working in a workshop leaning over machinery with smoke and large bold text overlay reading WORKWEAR FOR WOMEN.

Dirty Birdy Brand Identity 2025

Associated creatives

Studio Chong
Studio ChongGraphic Design
Harry Vincent
Harry VincentLead Designer
Marcus Prado
Marcus PradoMotion

Tags

woman working in workshopwoman workingwoman in workshopworkshop machinerysmokeworkwear

Description

This brand identity campaign image for Dirty Birdy showcases a woman working in an industrial workshop environment. She leans over heavy machinery while smoke swirls around her, creating a gritty atmosphere. Bold, blocky typography overlays the frame with the text WORKWEAR FOR WOMEN alongside supplemental brand statements. The lighting is moody and natural, highlighting the textures of metal and leather work aprons. Graphic design and creative direction are credited to Studio Chong, Harry Vincent, and Marcus Prado.

Style

Horizontal, Commercial, Gritty, Grainy, Raw

Techniques

Natural light

Industries

Outdoor & Performance Apparel

Color

Charcoal (50%)
Camel (50%)

Background

Garage

Context

Advertising Campaign