Bendito Mockup

Sep 2024

This brand identity project for the pet food brand SMACKK! features a comprehensive packaging system and environmental design. The work leans into a playful aesthetic, utilizing bold typography and recurring black cat illustrations across a range of applications, including product cartons, delivery packaging, and large-scale billboard mockups. Studio Chong led the graphic design, creating a high-contrast visual language that pairs vibrant orange, green, and pink backgrounds with turquoise lettering. The production employs 3D render / CGI techniques to demonstrate the application of the identity on various substrates, from shipping boxes and stickers to branded logistics vehicles. The presentation of these assets follows a clean, commercial approach, emphasizing tactile graphic design and consistent brand placement.

Horizontal, Commercial, Clean

CPG / Packaged Food

E-commerce / Product