Studio Chong and Bendito Mockup present the brand identity for SMACKK!, a planet-friendly cat food line. The project establishes a visual language centered on bold typography and playful, minimalist black cat illustrations across a range of consumer touchpoints. Execution leans into a clean, graphic aesthetic, utilizing high-contrast color blocks of orange, pink, and olive green to distinguish between product variants.
The identity extends across diverse media formats, including packaging, outdoor billboard mockups, and environmental graphics. The production employs 3D render and CGI techniques to maintain visual consistency across large-scale assets like fleet branding and retail-ready cartons. Tactile elements such as custom die-cut stickers and varied material finishes are highlighted to ground the digital presentation in a commercial context.
