Diesel: Diesel S/S 2025 Campaign

Mar 2025

The Diesel S/S 2025 campaign, led by designer Glenn Martens, presents a surreal, multifaceted look at the brand’s latest luxury fashion collection. Captured by photographer Frank Lebon, the series utilizes an editorial approach to place a diverse ensemble of models—including Pam Lucas, Tina Koveysha, and Will Woodward—within highly stylized, monochromatic domestic interiors and chaotic party environments. Art director Christopher Simmonds and stylist Ursina Gysi define the visual identity of the campaign, which relies on gritty textures and theatrical lighting to highlight avant-garde apparel and denim. The production features intricate set design by Jabez Bartlett, complemented by movement direction from Meshach Henry to create dynamic, cinematic compositions. The finished aesthetic is refined through hair styling by Gary Gill, makeup by Inge Grognard, and manicures by Lauren Michelle Pires.

Horizontal, Clean, Commercial

Advertising Campaign