Diesel

Mar 2025

Diesel presents its S/S 2025 campaign, an expansive editorial project captured by photographer Frank Lebon. The collection channels a surreal and theatrical narrative through distinct, monochromatic environments ranging from vibrant salons to gritty, industrial domestic interiors. Art directed by Christopher Simmonds, the imagery emphasizes avant-garde apparel and signature denim, utilizing analogue film techniques to build a moody, high-contrast aesthetic. Styling by Ursina Gysi threads together a diverse cast of models—including Pam Lucas, Tina Koveysha, and Will Woodward—across setups that range from cluttered party scenes to intimate, raw portraits. The production relies on the detailed set design of Jabez Bartlett and movement direction by Meshach Henry to orchestrate complex, cinematic compositions. Detailed beauty work by hair stylist Gary Gill, makeup artist Inge Grognard, and manicurist Lauren Michelle Pires rounds out the visuals.

Horizontal, Clean

Luxury Fashion Houses

Advertising Campaign