Description

The Diesel S/S 2025 campaign, photographed by Frank Lebon with art direction by Christopher Simmonds and fashion styling by Ursina Gysi, captures a surreal and chaotic party scene inside a red-walled room. A large group of diverse models, including Pam Lucas, Tina Koveysha, and Will Woodward, pose amidst elaborate cakes, pizza arrangements, and festive balloons. The lighting is moody and theatrical, casting deep shadows while highlighting rich textures in clothing, denim, and food props. Movement direction by Meshach Henry helps choreograph the dynamic interaction of the figures, creating a cinematic editorial narrative for the brand.