Dick's Sporting Goods: Your Year Starts Here
Date
Aug 2023
Description
The 'Your Year Starts Here' campaign for Dick's Sporting Goods leans into an energetic, fast-paced retail aesthetic. The commercial captures young adults navigating store floors, focusing on the breadth of athletic footwear, bags, and apparel available throughout the season. Produced with a retro visual sensibility, the spot employs live-action techniques alongside a Super 8 / 16mm film-strip treatment to bring a nostalgic texture to the bright, polished store environments. The project was developed by agency Anomaly NY with production support from Knucklehead.
Style
Horizontal, Commercial, Retro
Techniques
Super 8 / 16mm
Industries
Background
Retail Store
Context
TVC / TV Commercial
Associated creatives
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