The 'Your Year Starts Here' campaign for Dick's Sporting Goods leans into an energetic, fast-paced retail aesthetic. The commercial captures young adults navigating store floors, focusing on the breadth of athletic footwear, bags, and apparel available throughout the season.
Produced with a retro visual sensibility, the spot employs live-action techniques alongside a Super 8 / 16mm film-strip treatment to bring a nostalgic texture to the bright, polished store environments. The project was developed by agency Anomaly NY with production support from Knucklehead.
