Dick's Sporting Goods: VRST
Date
May 2025
Description
Dick's Sporting Goods introduces the VRST line in this commercial production, highlighting the brand’s focus on versatile apparel designed for an active lifestyle. The film features a live-action approach, emphasizing a clean aesthetic and the functional application of the product in a routine, suburban setting. Developed by agency Opinionated and produced by Superprime Films, the project utilizes natural light to maintain a balanced, authentic visual tone. Union Editorial provided the finishing work, ensuring the project aligns with the brand's aesthetic standards through stable, medium-shot framing.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Navy
Charcoal
Background
House
Context
TVC / TV Commercial
Associated creatives
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