Dick's Sporting Goods: United In Sport

Mar 2023

Dick’s Sporting Goods explores the role of community and connection in the United In Sport campaign. The narrative examines how shared passion for athletics bridges cultural and societal divides, moving from the friction of news media and solitary reflection to the collaborative energy found in team sports settings like hockey locker rooms. Developed by Anomaly NY, the project utilizes cinematic lighting and moody interior settings to frame its contrast between isolation and collective action. The film, produced by RadicalMedia US and cut by The Den Editorial, employs a dynamic editing style to transition between public discord and private, human-centric moments.

Horizontal, Action, Cinematic, Moody

Brand Film / Corporate Video