Dick's Sporting Goods: To Whom It May Concern
Date
Jun 2025
Description
Dick's Sporting Goods presents 'To Whom It May Concern', a commercial campaign centered on the gravity of team dynamics. The narrative features a coach delivering news to a baseball team, captured in a cinematic, teal-graded locker room setting. The film leans into a moody, nostalgic aesthetic, utilizing live-action techniques to build dramatic tension. Agency Anomaly NY led the creative development, with production by Superprime and post-production and VFX provided by Consulate.
Style
Horizontal, Cinematic, Moody, Nostalgic
Industries
Color
Medium Grey
Pure White
Jet Black
Background
Garage
Context
Advertising Campaign, TVC / TV Commercial
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