Dick's Sporting Goods presents 'To Whom It May Concern', a commercial campaign centered on the gravity of team dynamics. The narrative features a coach delivering news to a baseball team, captured in a cinematic, teal-graded locker room setting.
The film leans into a moody, nostalgic aesthetic, utilizing live-action techniques to build dramatic tension. Agency Anomaly NY led the creative development, with production by Superprime and post-production and VFX provided by Consulate.
