Dick's Sporting Goods The New Kid 2020

About

Dick's Sporting Goods leans into the seasonal retail landscape with its holiday campaign, The New Kid. The commercial traverses the store's interior, moving between curated departments—from footwear aisles and golf displays to rows of baseball gear—all set against a backdrop of festive décor. Produced by Pacific Rim Films with creative development by Anomaly NY, the project utilizes polished commercial cinematography to capture the warmth of the in-store environment. Post-production and VFX were managed by MPC New York, with editorial work provided by Arcade Edit, framing the narrative through a mix of detailed interior shots and snowy exterior views.