Dick's Sporting Goods: Texas Holiday - San Antonio feat. Chris Paul

Nov 2024

Dick's Sporting Goods leans into the seasonal spirit with this holiday campaign featuring professional basketball player Chris Paul. Shot on-location within a San Antonio retail space, the commercial blends athletic storytelling with festive displays, centering on Paul as he interacts with store staff and navigates the aisles on a vintage red tractor. Produced by OBB Media, the film utilizes warm, cinematic lighting to emphasize the store's seasonal decor and curated product arrangements. The narrative highlights the personal connection between the athlete and the brand, capturing a lighthearted tone through live-action footage that integrates holiday tradition with the retail environment.

Horizontal, Cinematic, Warm, Clean

Retail Store

TVC / TV Commercial, Brand Film / Corporate Video