Dick's Sporting Goods: Texas Holiday - Dallas feat. Dak Prescott

Nov 2024

Dick's Sporting Goods leans into the seasonal spirit with a campaign featuring Dallas Cowboys quarterback Dak Prescott. Serving as the brand's holiday decorating officer, Prescott joins local store teams to transform retail interiors into football-inspired displays. The production captures a series of hands-on moments as staff assemble custom locker rooms and oversized sports props, creating a distinct local narrative within the Dallas market. Produced by OBB Media, the commercial utilizes a live-action technique to showcase the collaboration between professional athletes and store staff. The project maintains a clean aesthetic, focusing on the assembly of festive garlands and sports-themed holiday decor to highlight the retail experience.

Horizontal, Commercial, Clean

Retail Store

Advertising Campaign, Brand Film / Corporate Video