Dick's Sporting Goods: Texas Holiday
Date
Nov 2024
Description
Dick's Sporting Goods leans into seasonal themes for its 'Texas Holiday' campaign, a commercial project developed by OBB Media. The creative execution highlights a series of festive vignettes, connecting athletic performance with traditional holiday visuals. Utilizing live-action technique and professional golden hour lighting, the production frames various athletes within decorated indoor and outdoor environments. The project underscores the brand's retail presence through a sequence of holiday-themed scenes.
Style
Horizontal, Commercial, Golden Hour
Industries
Event
Christmas
Context
TVC / TV Commercial
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