Dick's Sporting Goods: Sports Matter - Tyler
Date
Dec 2025
Description
This documentary-style video for Dick's Sporting Goods, titled "Sports Matter - Tyler," explores the personal narrative of a young athlete living in Harlem. By focusing on the daily routines and reflections of its subject, the project captures a portrait of resilience centered on the sport of lacrosse. Developed by Anomaly, the campaign channels a grounded, documentary aesthetic. The film employs a cinematic approach to lighting and low-key visual grading to contrast intimate domestic moments with the pace of life on city streets, emphasizing a narrative-driven style of live-action filmmaking.
Style
Documentary, Horizontal, Cinematic, Clean
Industries
Color
Hot Pink
Jet Black
Beige
Background
Bedroom
Context
Brand Film / Corporate Video
Associated creatives
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