Dick's Sporting Goods: Sports Matter: Baseball
Date
Jul 2024
Description
Dick's Sporting Goods explores the role of local community in youth athletics through its Sports Matter: Baseball narrative video. The production, spearheaded by creative agency Anomaly LA with production support from Epoch Films, documents a young pitcher navigating the transition between solitary training and collective support systems. Employing a cinematic live-action technique, the film uses desaturated color grading to ground the narrative in a somber, reflective tone. The edit moves across varied environments, from quiet interior spaces and community gatherings to outdoor practice settings, emphasizing the personal dedication behind youth sports.
Style
Horizontal, Cinematic, Desaturated
Industries
Color
Navy
Pure White
Background
Office
Context
Brand Film / Corporate Video
Associated creatives
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