Dick's Sporting Goods: Run For: Team Hoyt
Date
Sep 2018
Description
Dick’s Sporting Goods presents 'Run For: Team Hoyt,' a documentary-style campaign highlighting the narrative of a father and son. The project uses a warm, analogue-inspired aesthetic to document their personal experience, focusing on the equipment and support involved in their running journey. Produced by Greenpoint Pictures with creative direction from Anomaly NY, the piece features a clean, horizontal visual language. By utilizing natural light, the film leans into a documentary aesthetic that documents the connection between the subjects in a residential setting.
Style
Documentary, Horizontal, Warm, Clean
Techniques
Analogue / film, Natural light
Industries
Color
Chocolate
Navy
Off-White
Background
Hallway
Context
Brand Film / Corporate Video
Associated creatives
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