Dick's Sporting Goods: Oscar

Aug 2022

Dick’s Sporting Goods presents 'Oscar,' a lighthearted spot that highlights the unpredictability of tournament prep. The narrative follows two athletes in a residential setting who find their gear compromised by their canine companion, leading to a surprise cameo from Charles Barkley. The commercial utilizes a live-action technique to ground the dialogue in a relatable, candid environment. With cinematic lighting and a clear focus on the brand's accessibility, the project showcases the utility of their digital platform for last-minute sporting needs. The project was developed by agency VML US, with production led by Tool. Post-production and VFX services were provided by Big Sky Edit and Nice Shoes, with sound and music support from APM and Sound Lounge.

Horizontal, Cinematic

House

TVC / TV Commercial