Dick's Sporting Goods: Mother's Day
Date
Sep 2021
Description
Dick’s Sporting Goods explores the intersection of family and athletics in this commercial campaign for Mother’s Day. Through a series of intimate, live-action sequences, the project focuses on candid interactions and supportive moments between mothers and their children in both domestic and sports environments. Developed by agency Badger & Winters and produced by Greenpoint Pictures, the film utilizes soft, natural lighting to frame its narrative. The execution relies on a mix of profile shots and close-up footage to highlight personal connections, anchored by interviews that emphasize the role of encouragement within the athletic experience.
Style
Horizontal, Commercial
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
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