Dick's Sporting Goods: Mom & Dad Welcome to Sporthood

Brand

Date

Mar 2025

Description

Dick’s Sporting Goods captures the kinetic reality of youth sports culture in the campaign film, 'Mom & Dad Welcome to Sporthood.' The piece leans into the logistical and emotional commitments of families, tracking the transition from domestic morning routines to the action on the sidelines of outdoor sports fields. Produced by Partizan and developed by agency Opinionated, the film utilizes a raw, live-action technique and natural light to emphasize the authenticity of these daily rituals. The visual narrative is supported by a bespoke soundscape from Citizen Music and post-production work by EXILE, grounding the project in a candid, documentary-inspired aesthetic.

Style

Horizontal, Commercial, Raw

Techniques

Analogue / film, Natural light

Industries

Big Box Retail

Background

Living Room

Context

Advertising Campaign, TVC / TV Commercial