Dick's Sporting Goods: Holiday Spot 2020

Brand

Date

Nov 2020

Description

Dick's Sporting Goods leans into the logistics of the holiday season with this commercial campaign, capturing the inner workings of a distribution center as it prepares for the year-end rush. The piece shifts from an exterior look at the facility to a rhythmic tour of internal conveyor systems and sorting environments. Produced by Pacific Rim Films, the spot utilizes a polished, cinematic approach to frame industrial equipment with festive decor. The production combines live-action technique with layered VFX from MPC London to enhance the warehouse environment, while editing by Arcade Edit maintains a steady momentum throughout the sequence. Music by Honeymix provides the score, completing the narrative flow of the warehouse operations.

Style

Horizontal, Commercial, Cinematic, Polished

Techniques

VFX / visual effects

Industries

Big Box Retail

Color

Jet Black

Caramel

Crimson

Background

Warehouse