Dick's Sporting Goods: Golf with the Boss
Date
Aug 2022
Description
Dick's Sporting Goods leans into casual, backyard storytelling for its 'Golf with the Boss' commercial. The spot, developed by agency VML US and production house Tool, features a lighthearted interaction centered around golf gear procurement. The narrative unfolds in a residential outdoor setting captured under bright natural light. The production utilizes live-action technique to integrate a surprise appearance by Charles Barkley, shifting the focus to athletic equipment retail. Post-production and VFX services were provided by Big Sky Edit and Nice Shoes, with sound design and music curation managed by APM and Sound Lounge.
Style
Horizontal, Commercial, Warm
Techniques
Natural light
Industries
Color
Navy
Beige
Crimson
Background
House
Context
TVC / TV Commercial
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