Dick's Sporting Goods: Father's Day
Date
Dec 2025
Description
This Father's Day campaign for Dick's Sporting Goods captures the breadth of fatherhood through a series of emotive, narrative-driven vignettes. The film moves between domestic milestones and vintage-inspired athletic sequences, anchored by a nostalgic color palette. Developed by creative agency Anomaly, the production leans into a cinematic aesthetic using live-action techniques to bridge the gap between early parenthood and the legacy of sport. The project features a bespoke soundscape composed by MAS-Music and Strategy, utilizing Super 8 and 16mm-style visual textures to define its tone.
Style
Horizontal, Cinematic, Nostalgic
Techniques
Super 8 / 16mm
Industries
Context
Advertising Campaign, Brand Film / Corporate Video
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