Dick's Sporting Goods

Dec 2025

Dick’s Sporting Goods marks Father’s Day through a series of emotive vignettes exploring the intergenerational bonds formed on the sports field and within the home. The campaign navigates the passage of time, juxtaposing domestic settings with active environments like warehouse yards and football pitches to emphasize shared experiences. Developed by agency Anomaly, the commercial leverages a cinematic, 1970s-inspired aesthetic. Through the use of analogue film techniques and natural light, the visual narrative establishes a nostalgic tone that prioritizes movement and connection over traditional dialogue. Sound design by MAS-Music and Strategy reinforces the intimate framing of the vignettes.

Horizontal, Cinematic, 1970s, Nostalgic

Analogue / film, Natural light

Fitness

TVC / TV Commercial