Dick's Sporting Goods: Dick's Movement
Date
Apr 2024
Description
Dick's Sporting Goods explores the evolution of female athletics and apparel in this project, 'Dick's Movement.' The narrative traces the development of sports clothing from historical manufacturing processes to modern fitness and outdoor activities. Produced with a focus on archival storytelling, the film moves from period-accurate scenes of garment construction to contemporary displays of cycling, rock climbing, and Pilates. The production leans into a nostalgic aesthetic, utilising vintage color grading to bridge the gap between historical and modern athletic culture. Sound design for the campaign was provided by SoStereo.
Style
Editorial, Vertical, Warm, Nostalgic
Techniques
Analogue / film
Industries
Color
Pure White
Jet Black
Context
Advertising Campaign, Brand Film / Corporate Video
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