Dick's Sporting Goods: Decorations
Date
Apr 2023
Description
Dick's Sporting Goods captures the holiday season in its latest retail commercial, titled Decorations. The spot leans into a humorous narrative, featuring Charles Barkley alongside an ensemble cast within a festive, snow-covered residential setting. Developed by VML US, the project utilizes a live-action technique to contrast the warmth of holiday string lights against a chilly, winter backdrop. Production by Tool of North America and post-production and visual effects work by Nice Shoes complete the execution of this seasonal campaign.
Style
Humorous, Horizontal, Commercial, Moody
Industries
Event
Christmas
Color
Burgundy
Beige
Background
House
Context
TVC / TV Commercial
Associated creatives
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