Dick's Sporting Goods captures the holiday season in its latest retail commercial, titled Decorations. The spot leans into a humorous narrative, featuring Charles Barkley alongside an ensemble cast within a festive, snow-covered residential setting.
Developed by VML US, the project utilizes a live-action technique to contrast the warmth of holiday string lights against a chilly, winter backdrop. Production by Tool of North America and post-production and visual effects work by Nice Shoes complete the execution of this seasonal campaign.
