Dick's Sporting Goods: Dad
Date
Apr 2024
Description
This comedic retail campaign for Dick's Sporting Goods captures a familiar domestic scene that shifts into a sprawling, footwear-filled store environment. The narrative leans into a humorous tone, contrasting the warmth of a kitchen setting with the high-energy, brightly lit atmosphere of the retail floor. Produced with live-action technique, the commercial follows a father through an exaggerated shopping experience, utilizing polish and visual pacing to build momentum as products accumulate. Creative development was managed by LACS, with production and VFX support provided by London Alley and CoSA.
Style
Humorous, Horizontal, Commercial, Polished
Industries
Color
Forest Green
Background
Living Room
Context
TVC / TV Commercial
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