Dick’s Sporting Goods explores the commitment inherent in amateur and youth athletics in the commercial 'Big Moments Every Day.' The project functions as a fast-paced montage, collating vignettes of athletes across various environments, ranging from baseball diamonds and basketball courts to dedicated weightlifting sessions.
Developed alongside Arts & Letters and STALKR, the commercial utilizes live-action technique and action-oriented framing to document the physical process of training. The narrative structure leans into the recurring cycles of perseverance and growth found in local fitness and sports.
