Dick's Sporting Goods: Big Moments Every Day
Date
Aug 2024
Description
Dick’s Sporting Goods explores the commitment inherent in amateur and youth athletics in the commercial 'Big Moments Every Day.' The project functions as a fast-paced montage, collating vignettes of athletes across various environments, ranging from baseball diamonds and basketball courts to dedicated weightlifting sessions. Developed alongside Arts & Letters and STALKR, the commercial utilizes live-action technique and action-oriented framing to document the physical process of training. The narrative structure leans into the recurring cycles of perseverance and growth found in local fitness and sports.
Style
Horizontal, Commercial, Action
Industries
Context
TVC / TV Commercial
Associated creatives
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