Dick's Sporting Goods Baggage 2022

About

In this commercial spot titled Baggage for Dick's Sporting Goods, the action unfolds within the setting of an airport baggage claim. The narrative centres on a series of interactions between individuals wearing green athletic sweatshirts, including an appearance by Charles Barkley, as they engage in a dialogue-driven exchange. Produced by Tool and developed in collaboration with agency VML US, the project utilizes live-action technique to ground the dialogue in a functional, everyday environment. The production leans into natural lighting to emphasize the indoor setting, maintaining a clean aesthetic throughout the sequence.