Dick's Sporting Goods: Baggage
Date
Aug 2022
Description
In this commercial spot titled Baggage for Dick's Sporting Goods, the action unfolds within the setting of an airport baggage claim. The narrative centres on a series of interactions between individuals wearing green athletic sweatshirts, including an appearance by Charles Barkley, as they engage in a dialogue-driven exchange. Produced by Tool and developed in collaboration with agency VML US, the project utilizes live-action technique to ground the dialogue in a functional, everyday environment. The production leans into natural lighting to emphasize the indoor setting, maintaining a clean aesthetic throughout the sequence.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Industries
Color
Forest Green
Jet Black
Background
Transport Hub
Context
TVC / TV Commercial
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