Design District
Brand Identity
Brand
ProjectBrand Identity
Date
May 2022
Description
Design District introduces a comprehensive brand identity system rooted in clear, functional wayfinding. Developed by DutchScot, the project utilizes a bold color palette of orange, green, and yellow to delineate zones across the urban space, integrating geometric typography with architectural elements. The execution leans into minimalist design, featuring three-dimensional sculptural signage and wall-mounted graphics that interact directly with the site's concrete and metal textures. By employing consistent, clean layouts, the identity system provides navigational clarity through vibrant vector-based aesthetics and site-specific installations.
Style
Horizontal, Commercial, Clean
Techniques
Natural light
Context
Advertising Campaign
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.