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Conran and Partners: Brand Identity

Date

Apr 2022

Description

DutchScot developed the comprehensive brand identity for Conran and Partners, translating the studio’s architectural focus into a cohesive visual system. The design centers on a custom monogram and ampersand motif, applied across diverse touchpoints including corporate stationery, technical drawing sheets, and tactile brand collateral. The project utilizes a refined, monochromatic palette and minimalist typography to ground the visual language. Production techniques emphasize material contrast, featuring emboss and deboss finishes on printed materials, alongside high-contrast photography that highlights architectural textures such as terrazzo, ribbed timber, and glazed brick. By integrating bespoke graphic elements with a clean, understated application, the identity mirrors the precision and structural sensibility of the architecture firm.

Style

Clean, Minimalist, Horizontal, Commercial

Color
Pure White
Jet Black
Context

Advertising Campaign

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