BrandDesign District
ProjectBrand Identity
Design District Brand Identity 2022
Associated creatives
Tags
Description
A large, three-dimensional sculptural letter A stands as a prominent directional sign in an outdoor public square for the Design District brand identity project. The structure features white surfaces outlined in bright orange trim, with the black text reading Appleby Yard along the angled legs. The base rests on a white plinth against a background of red tiled columns, planters, and paved ground. Natural daylight illuminates the exterior scene, highlighting the clean typographic and graphic design elements created by DutchScot.
Style
Horizontal, Commercial, Clean, Minimalist
Techniques
Natural light
Color
Pure White (50%)
Burnt Orange (30%)
Jet Black (20%)
Background
Public Square
Context
Advertising Campaign