Club Brugge

Jan 2021

Club Brugge partnered with Studio Dumbar to develop a comprehensive brand identity that revitalises the soccer club's visual presence. The project introduces a modern, high-contrast aesthetic defined by a bold blue and black color palette and sharp geometric framing. This graphic system extends across a range of applications, from large-format outdoor billboards and stadium signage to membership collateral and digital ID cards. At the core of the identity is a focus on kinetic, typographic communication. Motion graphics feature heavily, utilizing fast-paced animations and clean vector lines to integrate team messaging with matchday assets. The design balances athletic portraiture with minimalist typography, establishing a cohesive visual language that functions across both static print and dynamic digital environments.

Horizontal, Commercial, Clean

Soccer