Dell Programmatic DOOH campaign running on mobile and desktop 2025

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This video case study showcases a programmatic digital out-of-home campaign created for Dell. The presentation outlines the strategic challenge, digital and mobile integration, target audience metrics, and final campaign results including purchase intent and impressions. Visual examples feature DOOH ad placements in shopping mall escalator areas and bus stop shelters. The layout incorporates clear informational slides with performance statistics and creative breakdowns.