Hallon

Feb 2024

Söderhavet developed the brand identity for telecommunications provider Hallon, establishing a visual system that leans into a playful and minimalist aesthetic. The project encompasses a wide range of assets, from motion graphics featuring fluid vector animations and clean 3D renders to environmental signage and out-of-home advertising. The design framework prioritizes a vibrant color palette, centered on distinct magenta and pink tones, paired with yellow accents. Across both digital interfaces and physical touchpoints, the identity utilizes bold typography and modular UI elements to maintain a clean, readable presence that communicates mobile subscription offerings with a fresh, contemporary approach.

Commercial, Clean, Horizontal

Telecommunications