Söderhavet leads the brand identity development for Hallon, a telecommunications and technology project that leans into playful vector-based motion graphics and clean UI design. The visual language utilizes a vibrant palette of magenta, pink, and yellow to unify digital and physical brand touchpoints.
The project includes extensive motion work, featuring 3D renders, liquid line animations, and minimalist interface designs for mobile subscriptions. This identity extends into a variety of commercial applications, ranging from interactive digital assets and outdoor advertising placements to branded merchandise.
