The brand identity for Cueva establishes a grounded, tactile visual system for the hospitality sector. Under the creative direction of Ferran Olle, with art direction by Rhamses Muñoz and design direction by Hugo Villa, the project leans into a gritty and moody aesthetic that bridges raw material and culinary refinement.
The visual language utilizes high-contrast typography, matte paper textures, and cinematic lighting to anchor the brand. Supporting design by David Paz and graphic design by FAENA integrates monochrome illustrations and screen-printed collateral. The identity is further defined by a series of motion sequences and photography employing 3D render / CGI techniques, highlighting the integration of stone and fire motifs across the brand’s touchpoints.
