Cueva
Brand Identity
Aug 2025
The brand identity for Cueva establishes a grounded, tactile aesthetic that blends raw elemental textures with precise graphic design. Spanning across printed collateral, spatial signage, and motion graphics, the project utilizes a palette of warm, gritty tones to define a culinary space characterized by flame and stone motifs. Developed under the creative direction of Ferran Olle, with art direction from Rhamses Muñoz and design direction by Hugo Villa, the identity leans into a high-contrast, atmospheric visual language. The execution features a mix of grainy cinematic sequences and clean typographic layouts, incorporating archival illustrations and custom metallic iconography to anchor the brand's presence.
Horizontal
Advertising Campaign
