Alterna’s brand identity project establishes a visual language centered on earthy tones and structured, minimalist composition. The project integrates photography and graphic design to bridge culinary presentation with architectural branding elements.
Comedor Studios and FAENA developed the creative direction, employing a layered, collage-inspired approach alongside clean, commercial product shots. The imagery balances high-contrast, moody cocktail photography with editorial-style menu design and ambient architectural signage.
