The brand identity for Gota, an alcoholic beverage line, centres on a high-contrast aesthetic that bridges artisanal packaging with modern graphic design. Developed by FAENA, the visual language utilizes bold handwritten typography and whimsical illustrative figures to define the product identity.
The project incorporates a monochromatic palette and clean digital techniques, often rendered with an embossed effect on labels. Product photography highlights these design elements through minimalist compositions, utilizing soft lighting to emphasize the texture of paper labels and the reflective quality of glass wine bottles. The series includes print collateral, packaging, and digital motion assets.
