Carmel: Brand Identity

Feb 2026

The brand identity for Carmel, designed by FAENA, establishes a cohesive visual language across the restaurant’s physical space and culinary presentation. The project utilizes clean graphic design and consistent typography to link interior elements, such as custom illuminated signage and apparel, with branded ceramic dishware. Captured through a blend of editorial and commercial photography, the visuals highlight the kitchen’s materiality through sharp flash techniques and natural light. The design system integrates line-based bird illustrations and bespoke phrases across the menu and serving ware, reinforcing a minimalist aesthetic within the hospitality environment.

Vertical, Clean

Advertising Campaign