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Printed menus and cards featuring black and white rock illustrations layered against a dark background

Cueva Brand Identity 2025

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Description

This photograph displays a collection of printed collateral for the Cueva brand identity project, featuring layered menus and cards against a dark background. A white rectangular card containing multiple monochrome rock illustrations is pinned to a light grey menu card underneath, which rests beside a vibrant orange sheet displaying similar dark stone imagery and menu text including wagyu and rib eye selections. Typography is visible across the various papers, detailing food options and pricing. The composition utilizes dramatic lighting against a stark dark ground, highlighting the textures of the different paper stocks.

Style

Horizontal, Commercial, Clean, Matte

Techniques

Low-key / chiaroscuro, Screen print / silkscreen

Industries

Restaurants

Color

Burnt Orange (40%)
Pure White (40%)
Jet Black (20%)

Background

Black Seamless

Context

Advertising Campaign