Country Road 50 Years Campaign 2024

About

A diverse group of six models and a child pose together outdoors under warm sunlight for the Country Road 50 Years Campaign, captured by photographer Simon Lekias with creative direction by Rupert Carr-gregg. The subjects wear coordinated casual apparel including sweatshirts, sweaters, and shirts with visible branding against an arid landscape under a clear sky. The soft, natural lighting enhances the relaxed expressions and candid atmosphere of the group portrait. The composition highlights the varied demographics of the group with natural tones and casual styling.