Coors Light: The Clause
Brand
Date
Jun 2024
Description
Coors Light presents 'The Clause,' a spot that explores the mechanics of commercial production within the beverage sector. The project juxtaposes high-octane mountain visuals with the technical reality of a soundstage, highlighting the collaborative process between talent and the production crew. Employing a mix of documentary-style observation and live-action technique, the film captures the transition from a simulated alpine environment back to the studio. Wave Studios NY provided sound and music design for the piece, grounding the action-oriented imagery in a polished, atmospheric soundscape.
Style
Documentary, Horizontal, Action, Clean
Industries
Color
Jet Black
Navy
Background
Virtual Production Background
Context
Brand Film / Corporate Video
Associated creatives
5000+ creatives to discover
Sign up to gain access to the entire directory. It’s free.
Visie is a curated library of creative professionals.